Network Marketing Leads

Any network marketing business won’t survive without leads. Also called prospects, network marketing leads are people who show interest in your multi-level marketing business, in the products you are selling, or in the services you are offering. There are two common classifications of leads – the cold market and the warm market leads.

  • Warm market leads

These are leads that have directly contacted you to ask about the business opportunity you are offering. They can also be referred to you by another business colleague or by someone you know so well like a family member or a friend. These people are more likely to become your customers or downlines because they already have an idea of the business opportunity, products, or service you want to sell them.

  • Cold Market Leads

These are prospects given by a third party source like surveys, lead providing companies, or word-of-mouth from friends and even strangers. It can be quite difficult to present your business to such network marketing leads especially now that people tend to be skeptical of unidentified or unknown sources. Be sure though that the leads you’ll get come from a legal recruiting company or a lead provider that employs proper tactics to get people’s contact information.

Since leads make an MLM business survive, you must ensure that you have regular supply of quality leads.  But before you start attracting leads, you must first know your business’ compensation plan, products, support system, and an established plan to translate leads into distributors.

Among the proven ways to generate leads are:

  • Referrals

Your family members and friends are the best sources of referrals. Even if it seems that they aren’t interested in joining your MLM business opportunity, they surely would not mind referring someone they know.

  • Door hangers and flyers

These media should be made attractive enough to be able to catch people’s attention. But make sure first that you won’t violate local laws regarding the use of such paraphernalia.

  • Direct mailing

If you obtained your mailing list from an advertising agency, ensure that such list isn’t overused and people who have used that list really got good results.

  • Local newspaper ads

Well-written and properly placed ads are effective in attracting network marketing leads.

  • Videos

If your company can produce videos, you can use them in your recruitment. Like ads, a good video is very effective in stirring up people’s interest.

  • Website

This is a cost-effective way of ensuring that you’ll have constant supply of leads. It is best to set up a website that’s related to your network marketing business.

  • Radio advertising

Though a bit costly, radio advertising another effective way to enhance your campaign’s response rate particularly if you’ve targeted the right demographics.

  • Pay per click search engines

This is one of the speediest ways to drive traffic to your lead generation form. However, it only promises visitors to your forms and not people who’ll surely fill up that form.

  • Online advertising

This strategy can also be a bit costly, but it’s worth it. Why? Because if you advertise in network-marketing related websites, you’ll have the chance to attract highly-targeted traffic that can become ideal leads.

  • Lead providing companies

You have to be careful enough in using this approach because there are many factors that affect the quality of the leads you’ll be getting from these companies. While it’s true that you get what you pay for, you should always bear in mind that in this industry, high cost does not always ensure quality network marketing leads.

Network Marketing Leads Online Like the Pros

 

No matter what network marketing company you work with, you absolutely are going to need leads. It doesn’t matter if you are brand new or have been in the industry for years, you need leads. Leads are the oil that keeps your network marketing engine operating. The only time you will not be required to have leads for your business is when it is able to sustain itself. This occurs when you have great leadership in your team, duplication and streamlined marketing systems that keep generating you the highly coveted residual income.

In the meantime though, while you are still building your organization, you will need to constantly generate network marketing leads. NEVER BUY LEADS! Buying opportunity decreases the quality of your leads and you will more than likely be dealing with whiners, complainers and headaches. By learning how to generate your own leads you increase the quality of the leads and can attract people who are business-oriented, entrepreneurial-minded and great candidates for your business. You can accomplish this either on or offline, but you must have systems set up to make it happen. For this article we’ll focus on using the internet, a high leveraged tool that can allow you to generate 50 or more leads every single day for your business!

You must first:

  1. Determine Your Target Market – This step is crucial. You must figure out exactly who your best prospects are and develop your marketing and advertising around this. For example, you want to focus on people who are already in network marketing, considering joining or just generally looking at the industry.
  2. Determine Your Advertising Budget – I’m not going to sugar coat anything here. If you want to start generating leads fast you need to advertise. If you don’t have an ad budget and you do have a lot of time, you can build your business using free strategies that I teach here.
  3. Determine How Much Time You Can Allot – You can either build your business part time or full time. Success is simply a matter of consistent action. So whatever time you do have, just make sure you are using it to make progress in your business.

Once you determine who your audience is, your budget and how much time you can allot to the business, it’s time to take a look at some important components you will need:

  1. Landing Page – This is the website where you will send your traffic to. The entire purpose of a landing page is to get the contact information of your visitor, such as their name, email and phone number. How to create a landing page
  2. Auto Responder – This is the service that manages all of your contacts and leads. You can set up emails to be sent out at predetermined intervals for your leads. This is a great leveraging tool and is used by all top internet marketers.
  3. Follow Up – You need to build and sustain a relationship with your leads. If you ask for their phone number and they give it to you, be sure to give them a call. Otherwise, if you just ask for their email be sure to use your auto responder to send out messages. Below you will find two important messages to include.
  4. Promote Useful Information/ Products/ Resources – 90% of your leads are not going to be interested in your primary company. You will need to promote useful information they can use such as articles, affiliate products and other resources you find helpful. Remember, it has to benefit your leads.
  5. Promote Your Primary Business – On the back end of your sales funnel you will be promoting your business. You do this only after you have built a relationship with your leads and promoted useful information. Your leads will only consider working with you if they know like and trust you.

When It Comes To Advertising

During my entire career in the network marketing industry I have never came across another more powerful advertising tool than pay-per-click (PPC). With PPC you can literally put your ads in front of your perfect prospects and the exact audience you want to see your ad. You only pay when your ad is clicked. The top online money earners all use PPC. Websites that offers this advertising medium include Google, Yahoo, MSN and some other smaller companies. There are network marketers today who generate in excess of 500 leads every single day. This is the power of PPC and why you need to be using it.

But be warned though. Like any new advertising or marketing technique there is specific learning curve you must first overcome before you start using PPC. My recommended course to shorten this learning curve is PPC Domination. From the formula taught in this course you can generate as many free leads as you want per day with PPC all while crafting ads that sell, attract new customers and sponsor more distributors.

In conclusion I would just like to say that there are numerous ways to generate network marketing leads online. These include producing videos, writing articles, blogs, participating in forums, social network websites, free classifieds and writing press releases. But none of these even come close to PPC and the amount of leads you can generate from it. So if you have an advertising budget pick up PPC domination and start advertising on Google or Yahoo. The smart marketers who use this strategy correctly are the ones reaping the benefits.

Joe BrownBusiness
Any network marketing business won't survive without leads. Also called prospects, network marketing leads are people who show interest in your multi-level marketing business, in the products you are selling, or in the services you are offering. There are two common classifications of leads - the cold market and...