5 SMS Marketing Mistakes and How to Avoid Them

Are you a businessman looking for a reliable way to reach a large number of people to communicate? Then you can consider SMS marketing. Even today many companies and businesses find SMS as a powerful marketing strategy. They can enjoy many added benefits by using this strategy. However, many businesses still not realized its effectiveness and underutilized. Cost-effectiveness is the most attractive feature of SMS marketing. Besides, it helps businesses to reach a large audience. Let us check the 5 SMS marketing mistakes in this article and how to avoid them.

5 Common SMS marketing mistakes to avoid

The benefits of SMS are numerous, but if you do not avoid some mistakes, the text messages you send can create more harm than good. Take a look at the 5 common SMS mistakes to avoid for better marketing.

1. Sending messages at the wrong time

When you send an email to a customer, it may sit in his or her inbox, and no need to read it immediately. At the same time, if you send SMS, you need to read it right away. If you are planning to SMS to customers, you send it at the right time to make it more effective. It is not advisable to send an SMS to a customer stating the discount sale at your store.

Solution: Send SMS to your customers between 5 pm to 7 pm as most of them relaxing at home during this time. They are not likely to feel interrupted if you send messages at this time. However, you can consider the type of business also to choose the right time for sending text messages. You cannot send discounts on lunch menu specials in the evening.

2. Sending too many text messages

Avoid sending several messages to customers in a day. Your customers will get annoyed easily if you send SMS more frequently. Never make them feel that you are taking the benefit of their trust. So, avoid spam them by sending irrelevant messages if you want to build good relationships with them. Your customers may unsubscribe from the messaging list or block your number if you send SMS frequently.

Solution: Avoid sending not more than two messages to your customers in a week. Ensure that the SMS that you send to your customer should provide some kind of value to them. The messages that you send must be the information about discounts, new stock items or daily deals. By limiting the number of messages sent to the customers will clearly provide benefits to you.

3. Improper Call-to-Action campaign

The main aim of sending an SMS to a customer is for a call-to-action. You are asking him or her to do something like a discount for a sale or on a meal, allowing you to bring a guest to the gym free of cost, etc. The messages that you send to the customers must make them understand what you are trying to say. Otherwise, your SMS marketing strategy will be ineffective.

Solution: You can avoid this problem by following the best CTA practices. The CTA that you create must be concise, clear, and obvious. At the same time, it must be appealing. Always send text messages that make your customers understand about its purpose. Optimizing the websites for mobile phones is also a good SMS strategy.

4. Fail to create a strong SMS list

Building a strong SMS list is often difficult for companies. Most businesses send text messages whenever they get a phone number of a customer and get them to participate for something. Apart from that, if there is not a large SMS list, your text messages will reach to a small number of people. It will certainly affect the overall effectiveness of your SMS campaign.

Solution: Try to build an SMS list to make the campaign a success. Post your SMS list wherever you can. You can post is on your website and different social media platforms like Facebook, Twitter, Instagram, etc.

5. Create generic SMS campaigns

While you create text messages as a part of your marketing strategy, you must remember that your customers do not care about your company news or product updates. They always prefer personalized messages that give them some direct benefits. Sending the same messages to all can be a great SMS mistake. You need to send relevant information to customers to maximize the effectiveness of your SMS campaign.

Solution: Try to categorize your customers based on their age, interests, and the products that they purchased previously and send them customized messages. It can certainly help your marketing efficiency and enhance conversion rates.

SMS marketing is a very effective marketing strategy through which you can build loyal customers. It helps companies to engage with their existing customers. Besides, it is helpful to drive new businesses to your company. SMS is fast and effective, and it helps to build relationships. SMS is a powerful marketing strategy, but you must ensure to avoid the above 5 marketing mistakes to get a better response from your potential customers.

Susan RajDigital Marketing
Are you a businessman looking for a reliable way to reach a large number of people to communicate? Then you can consider SMS marketing. Even today many companies and businesses find SMS as a powerful marketing strategy. They can enjoy many added benefits by using this strategy. However, many...