Improve Your Business Online Traffic

Most of your customers are online, either scrolling through their ad-filled social media timelines or searching for the next restaurant to dine in in Utah or the best deals for a product they want.

Over 90% of American adults use the internet, according to 2019 data from Pew Research. Over 29% of them say that they’re almost always online. As such, you need to attract your customers with a well-built and maintained website. But how do you know that your site is getting clicks?

Gauging Visits

One way to gauge your website’s performance is by simply checking its traffic, or how many visitors it gets within a certain timeframe. You can use platforms like the Google Search Console (GSC) and Similar Web to do this. GSC measures your organic traffic, which are the visits you get from search engine results. SimilarWeb, on the other hand, can provide estimates on the traffic you got from direct visits, social media, and search engines, too.

Getting Quality Traffic

Though it might be troubling to find that your website doesn’t have as much traffic, it’s even more concerning to see that your revenue isn’t growing despite getting many visits. It means that you may be attracting too many people outside of your target audience. It could also mean that your content isn’t engaging enough to make your customers convert. The following ways you can get both quantity and quality when it comes to your site’s traffic.

Get a Free Search Engine Listing

Gone are the days of thick, yellow page directories. It’s just way easier to search for local establishments on platforms like Google. And when you do look for the nearest hobby store or diner, you’ll be greeted with a box containing three results. This is what’s known as the “local three-pack,” and it’s where you want your site to be.

According to a survey location marketing platform Uberall, over 82% of smartphone users said they do “near me” or “nearby” searches. Furthermore, about 90% of the respondents also said they were likely to visit the first few results. You can earn a spot in the local pack and get those all-important clicks by creating a comprehensive Google My Business (GMB) listing.

  • First, claim your listing by filling in Google My Business’ signup sheet. Make sure your firm name and location information are consistent with what you have on your website.
  • Once you’ve signed up, head to your dashboard and click on “verify now.” Google will send your business location a postcard with a PIN and instructions to complete the verification process.

Now that you’ve claimed your listing, it’s time to optimize it.

  • Add professional photos of your business location and logo. This way, your customers will recognize your place immediately.
  • Be as specific as you can with your categories. Don’t just say that you provide “auto restoration.” If you specialize in European cars, use “European auto restoration.” If you sell Rolexes and Pateks, use “luxury watch dealer” instead of “watch shop.”
  • Make the description short and sweet. Feature your products or services, unique selling points, category, and awards (if any).
  • Add accurate opening and closing times. This way, your customers won’t have to guess when to visit your place.

Your listing also has a question and review section. Make sure to answer customer queries immediately. If you don’t have any ratings yet, politely ask your customers to give your business a short review on GMB. It may also be worth listing your site on other directories like Yelp. After all, people trust online reviews as much as their friends’ recommendations.

Create Informative and Accurate Content

Over 53% of American businesses use content marketing to connect with their audience, according to business guide publisher The Manifest. Over 51% of these marketers create their content daily, too. This is because blogs and press releases can help your site move up the search rankings with the right keywords from your SEO service provider. Giving your readers valuable information about your products and services is always a plus. Here’s what you should consider when creating your content.

  • Complete Accuracy – According to a recent survey by Adobe and Advantis about brand content, over 38% of Americans value accuracy when it comes to the media they consume. Make sure that the articles you write, whether it’s for your blog or a guest post, cites information from trusted sources.

Your information should come from news outlets, scientific journals, and university articles. You should double-check to see if you interpreted their data correctly, too. About 91% of consumers say that they lose trust in websites that contain mistakes.

  • Important Information – Next to accuracy, customers said that they want informative content. Instead of flat out featuring your products and services on your blog, show your readers how they can utilize them properly. If you’re running an apparel store, create a lookbook and cite your inspirations for the outfits. If you offer organic meal planning, show how the ingredients you use can benefit their health by citing various scientific studies. After all, they’re reading your content to make an informed decision to buy your goods.

Tell Your Stories

Social media is second to search engines when it comes to driving traffic to a website. This is because it gives you a way to directly connect with your audience. A Facebook, Twitter, or LinkedIn post linking to your latest blog post and a well-written synopsis is a free and effective way to drive your customers to your site. However, the future may be in social media stories.

According to Smart Insights, over 1.12 billion accounts on platforms like Instagram, Facebook, Messenger, Snapchat, and WhatsApp view or create their own stories daily. It also cited Buffer’s 2019 State of Social Report that found that over 35% of marketers find stories somewhat effective in the success of their campaigns. Over 61% of them also said they plan to invest more in story ads in the future.

It may be useful to use stories as mini-blogs, where you post short yet informative and entertaining content. Then, follow this up with an ad featuring your products and services and a link to your site. Despite the popularity of stories, however, you should still make use of posts and videos to promote your brand and website. This way, you’ll have a social media strategy that covers all the bases.

Driving large and high-quality traffic to your business website may seem like a herculean task, but it’s completely doable. Make your site seen for free by getting listed on Google My Business or making use of your social media pages. Engage your customers with accurate content that makes them more knowledgeable about your products and industry and end with a clear call-to-action. With these methods, you’ll see your traffic and conversion rates rise in no time.

Paul StatenDigital Marketing
Most of your customers are online, either scrolling through their ad-filled social media timelines or searching for the next restaurant to dine in in Utah or the best deals for a product they want. Over 90% of American adults use the internet, according to 2019 data from Pew Research. Over...