Social Media Marketing

Starting with social media marketing can be overwhelming for small businesses, but it is one of the effective ways to connect with potential customers. Being on social media, you don’t need to have millions of followers or a great marketing campaign to make use of a cost-effective marketing tool.

Social media is a marketing trend which can be used for various purposes. Whether it is for connecting with people, marketing, or customer support, it provides businesses with an opportunity to reach out to prospects and build a successful brand. However, with the clutter of companies in the market, it has been difficult for companies to capture the attention of the audience.

None the less, while you are on social media, knowing where to begin can help you to succeed. So without further ado, let’s discuss some tips that can help you to get the word out.

Ten social media tips for your brand

1. Develop a plan

Every effective marketing strategy has an effective marketing plan, and social media is not an exception. A plan is necessary to understand what you are trying to achieve with your social media posts and measure the success of your marketing efforts. Take your time and work out a social media plan to be successful at cultivating a proper presence on social media.

Described below are some steps that can help you to be successful.

  • Determine your social media goals and objectives

Set your goals which should be measurable, specified, achievable, and relevant. Base your goals on metric which are effective for your business, like increasing your conversion rate or traffic rather than only getting more likes.

  • Research your competition

You need to understand your competition in order to stand out in the competition.Competitive analyses and social strategies can give you insight into what’s not working for other businesses in your industry.

  • Assess your social media strategies

If you’ve already been working on your social media presence, you need to analyse what you have done so far and the impact it has made in the market. Make sure that you also examine the fake accounts which may be stealing your thunder online.

  • Create a social media calendar

It may help to you stay updated at what you need to do next. You can use a social media calendar to post the right content on right social media channels and at the right time.

2. Choose a network

There are many routes that you can use to market your business. There are four significant platforms which you can use for your benefit, but choosing the right one depends upon where your audience hangs out and your goals. Described below are some platforms which can help.

  • Facebook

Facebooks is an ideal platform for businesses trying to generate leads and build relationships with customers.

  • LinkedIn

A successful platform for businesses networking and can be used by B2B and B2C businesses to build credibility and authority as well as engage the audience.

  • Twitter

A platform which is suitable for businesses who need to stay acquainted with time-sensitive information or break news, announcements and trending topics.

  • Pinterest

It is a platform where you can share pictures and is suitable for businesses appealing to visuals. It is excellent for driving leads and sales.

  • Snapchat

One of the fastest-growing social media platforms and networking sites benefitting businesses by offering promotions and providing personalised content as well as building relationships with the customers.

3. Develop your voice

The personality of your brand must be reflected in your social media posts. Building your social media voice means your way of communicating through your posts on various social media platforms. Finding a voice may seem difficult at the beginning, but you’ll eventually adapt in to it. Consider these elements to develop your social media voice.

  • Your audience

Speak in a way which is comprehendible for the audience. You can use the references that are popular in the market and craft a post which can fit that voice.

  • Authenticity

You need to make sure that your social media voice resonates with your brand. According to a survey, it is realised that honesty is one of the traits that consumers require from brands on social media.

  • Your company culture

The culture of your company is what you stand for. What your business is about and what sets it apart in the market. Describe your company’s culture to gain the trust of your audience.

4. Build trust with the consumers

Social media is more than just a platform used for promoting brands and selling your services and products. It gives an opportunity to connect with potential customers and transform them into loyal customers.

Most marketers in the industry use social media marketing to gain the trust of the audience and turn them in to loyal consumers of the brand. There are many ways in which you can connect with the audience while promoting your products and services.

5. Be consistent in choosing your topic

Producing new, unique ad relevant content regularly is almost impossible. This is where content curation comes in to play. It is a great way to build authority in the industry and provide a steady flow of social media posts. Finding relevant blogs, videos and other content is an easy way to go, but make sure you have it all planned out before you dive in to it.

Choose topics which closely relates to your brand and focus on the significant areas of your expertise to interest the people with your content.

6. Integration of visual content

Visuals help brands to get their message to the audience in a precise and engaging way. It has become a must-have tool for marketing a brand and creating an identity. For example, it is necessary for a brand to have a logo to increase recognition in the industry. A logo design or an animated can make or break a business. This is one of the primary reasons why companies opt for expert logo designing services or a video animation company and get known with the help of a great design.

Not just that, you can also make great use of infographics and graphics to be able to inform the potential customers about your business. It is one of the most effective marketing tactics used by the marketer.

7. Make use of videos

Video marketing is one of the hot topics in social media. Choose topics which are most relevant for your industry. You can sort your blogs with the most traffic and create a video around those topics. You can also research for videos used by your competitors to be able to understand what is working in the market. Look outside your industry and get inspired by your favourite brands.

In order to make your video more engaging, there are three factors which you need to consider to be successful. One is the length of the video. Some of the highly engaging videos are between 30-60 seconds long. Make sure that your videos are to the point and doesn’t stray away from your company message. Second is the type of video you choose, and last is thequality or the video and the sound used in it.

8. Connect with influencers

Being a startup, it is likely that you don’t have millions of followers. However, you can make a huge difference and amplify your social media marketing efforts with the help of influencer marketing. The influencers on social have already earned the trust of their audience, and they can help you to get the word out about their brand.

However, you must understand that having a lot of followers doesn’t necessarily qualify the influencer for the job. They must have these five qualities:

  • They must be authentic
  • They must be active on social media
  • They must be able to engage
  • Expert in the industry
  • Must possess leadership skills

Don’t go in to social media marketing on your own when you can engage better with the help of influencers.

9. Use of right tools

The secret to achieving better engagement on social media is through automating the work. There are a number of tools which can help you to make great use of social media marketing for your business without having to hire a team of marketers.

  • Engagement management tools

You can centralise all mentions and messages directed to your company in on dashboard so you can respond and engage without logging in to different accounts. So engage with your customers using tools such as Hootsuite.

  • Analysing

Getting all the information from a single platform can save your time and help you judge your social media marketing efforts with ease. For example, tools such as Brandwatch allows you to create in-depth reports, while Hootsuite insight provides an overview of how well your social media strategy is working.

10. Maximise conversions

Where generating high-quality traffic is an important part of marketing, you also need to convert that traffic to paying customers to be successful. In order to maximise conversions, described below are two methods which can make your successful.

  • Adding CTAs to content

A call-to-action can direct and motivate the visiting customers to take action. It can help the customers to purchase the product. You can design a suitable call to action for your social media post and encourage your followers to take the required action. It is advantageous to make use of designed CTAs as it can be used at any platform.

  • Organise contents and Giveaways or offer discounts

Ever customers love when a company organise Giveaways of offer discounts on the products. No matter the type of business you’re engaged with, it is one of the most benefitting ways to generate leads. Not just that, it also benefits in promoting a product.

This tactic of marketing can increase brand awareness and excite your customers to share the news with their friends.

Final thoughts

Social media is one of the platforms which can engage with the audience and influence their decisions in making a purchase. You need to make sure that you choose the right topics and social media platforms to engage the audience with your business.

Eliza JosephDigital Marketing
Starting with social media marketing can be overwhelming for small businesses, but it is one of the effective ways to connect with potential customers. Being on social media, you don’t need to have millions of followers or a great marketing campaign to make use of a cost-effective marketing tool. Social...