Top 10 Reasons Why Businesses Secretly Love Email Marketing

You’ll find tons of content on the web stating that using email as a marketing strategy in gradually losing its effectiveness. They might be right given the high user dissatisfaction caused by unwanted Ponzi schemes or outbound email blasts spamming their inbox.

Having said that, if email marketing is done the right way it can help your business turn your leads into customer and encouraging your customer loyalty.

“Email Marketing is about romancing the client”

We say that because, whether it is about courting that special someone or you’re working towards sealing a deal with a potential customer, the same concept applies. What matters is how you approach the matter in hand.

To reinforce our point here are a few statistics that will change your outlook towards email marketing:

  • According to The Radicati Group, there are going to be more than 3 Billion email users in the world by 2020
  • Click-through rates are 95% higher in segmented email campaignsthan the ones without any segmentation.
  • Almost 105 billion emails are sent every day, and this count is expected to reach up to 246 billion by 2020

If you like what you see then you are in for a treat, because in this article we are not only going to tell why email marketing is still so popular but also how to make the best use of it.

So let’s get started!!

1. Connect with your customers every day

Connect with your customers every day

You’d be hard pressed in finding someone who frequents the online world and doesn’t have an email ID. In fact most people check their inbox at least once a day, this gives your brand ample opportunity to reach them.

Since the user is already subscribed to your email newsfeeds, it shows that person is interested in what you’ve got to say. This makes marketing to them all the easier and effective as well.

As long as you have explicit consent from the user for your business’s news feeds. You can send them as many emails as you like with helpful information regarding your product or services.

Just be tasteful about the way you proceed doing this.

2. More Effective than Social media or Pay per click

More Effective than Social media or Pay per click

When it comes to the scope of marketing the number of email accounts is 3 times more than all the social media accounts worldwide.

About 90% of email get successfully delivered to the specified recipient whereas only 2% of your social media followers actually see your posts in their News Feed. This is usually happening because most of the social media platforms intend to drive towards paid marketing.

As for pay per click marketing, users might simply be curious about a topic click upon your website since your name appeared in the search engine. There is no guarantee that they will do business with you and they might bounce off once finding what they were searching for.

In the case of email marketing the user implicitly opted in for email news feeds, therefore, your emails will have a greater impact on the user’s purchase decisions.

3. Drive higher conversions through email marketing

Drive higher conversions through email marketing

Conversion in layman’s terms is the process of driving a person to commit a specific action in favor of business. In order to successfully drive users to convert your emails, content plays a crucial role in directing the reader towards a well-defined call to action button present in the email.

By creating sequential emails you can start off with providing the leads with helpful information regarding your product or services. Then gently nurture them towards the much-needed conversion in the consecutive emails.

Make sure the emails are sent in a subtle and helpful manner and don’t come off as overly sales.

4. Easy on the pocket

Easy on the pocket

While traditional marketing tactics require you to spend quite a bit on printing and advertising billboards, email marketing requires only a small investment of time and resources in developing effective content and design.

Yes, implementing a CRM (customer relationship management) system does come with some initial costs but its long term benefits are immense.

Once the CRM is successfully set up for your business can send thousands of emails at a small monthly fee.

5. Targeted email campaigns for best results

Targeted email campaigns for best results

In the marketing universe, nothing beats connecting with the right people at the right time. You can set up your emails to reach your leads and customers at every stage of their buyer’s journey.

When you talk with clients in context with the action they have taken with respect to your brand. The effect of the email is amplified and it is easier to direct them towards the next course of action.

For example; if the customer has purchased an item from your website, then your CRM will automatically send an email asking feedback. If the customer gives positive feedback then you can ask for a Google or Facebook review.

Great for building brand reputation!!

6. Strengthening customer relations

Strengthening customer relations

The difference between a customer’s one time visit and the recurring ones is the kind of experience that your brand provides. If your business was incredibly helpful in getting the customers to get what they wanted as easily as possible. Then why wouldn’t they bring their business to you over & over again?

Email marketing plays an important role in improving your customer experience. By helpful emails to clients throughout their interaction with your business, you can ensure a positive experience for them.

But the client experience does not end with the purchase. By sending after service emails such as asking for feedbacks or sending coupons on anniversaries ensures that they keep interacting with your business.

7. Reduce abandoned carts

Reduce abandoned carts

Strike when the Iron is Hot!

If someone has taken the time and effort to look up your inventory and add your products in their cart then they highly interested in what you’ve got to offer.

Even if they have not completed the purchase at the moment, doesn’t mean that they never will.

Sending emails reminding the customer of the items in their cart or even offering a minor discount can convert an incomplete purchase into a sealed deal.

Make sure your abandoned cart emails are timed correctly so that your brand does not escape the lead’s mind.

8. Easy integration

Easy integration

One of the best things about email marketing is that it can be easily integrated with a variety of marketing channels.

For instance, you can take the content that has performed really well and develop multiple social media posts from that without having to start from the beginning. Or you can add social media icons in your emails to promote your social media pages.

9. It’s Effortless

Once you have set up the CRM with all email sequences in place then you can just sit back and relax. The CRM works like an automated workhorse that sends out all the emails at the right time as programmed to do so.

You can get tons of data for analysis of the email effectiveness such as open rates and click through. Based on these metrics you can optimize your campaigns accordingly.

10. Generates revenue

Generates revenue

According to a report from DBS Data, businesses can expect an average return of $38 for every dollar spent on their mail marketing efforts.

Emails are great for taking advantage of impulsive buying behavior of customers. There are only a few marketing platforms that enable customers to go straight to their purchase cart after being enticed by an offer with two clicks. By using a well-defined call to action and a link straight to the checkout, an email notification can drive sales for your business like no other channel.

Summary:

We hope that by now you’ve got the full grasp of how email marketing can benefit your brand. The key to running a successful email campaign in knowing when to communicate with your leads or customer and when not to.

All your communication should come off with the intent of helping the users. If your business succeeds in doing this the customer will come pouring in.

Raj GautamEmail Marketing
You’ll find tons of content on the web stating that using email as a marketing strategy in gradually losing its effectiveness. They might be right given the high user dissatisfaction caused by unwanted Ponzi schemes or outbound email blasts spamming their inbox. Having said that, if email marketing is done...