Top 6 Parameters for An SEO-Friendly Web Host
Different Search engine optimisation works start on the first day of website creation. All web designers and developers take numerous measures to make websites SEO friendly. It helps digital marketing professionals to optimise websites easily for better results and enable Internet users to find the desired stuff in a few clicks.
In simple terms, website hosting is a place where website files are reserve and matching results are displayed to visitors in web browsers. Technically speaking, a web host is a server which stores your site’s file and keeps it live 24*7.
A website with a good server can perform well on different KPIs metrics. If you end up choosing a low-quality hosting service, your website may be vulnerable to different types of online security threats. If hosting falls all of a sudden, your website will be unavailable on the World Wide Web. SEO professionals also face problems in website optimisation as Google hates slow websites and downgrade their ranking in its SERP.
It means no one will be able to see its content, interface, design and all other components. Always remember frequent downtime can dilute the reputation of your website and cause a great loss in the web-based business. So, it is important to understand the essence of website hosting and its quality criteria before selecting one. Let’s consider the top 6 parameters that will help you to choose an SEO-friendly web host.
1. Strict Compliance With The Technical Parameters of Your site
You must always keep in mind that all sites differ in the complexity of execution. For example- if your website is created with PHP, then you need hosting with PHP support. What about other technical specifications? A good web host must support different programming languages, CMS systems, plugins, Extensions, themes, popular templates, etc. 90% of all hosting services are able to give everything you want. If you have any specific requirements for the site, communicate with the hosting service provider. You can request a list of technical requirements for the site from the developer and send it to the hosting company to get the best solutions.
2. Website Uptime
Ideally, a website should remain live 24*7/365 days. But, it doesn’t happen because of a number of reasons. Too many website downtimes let Google have a negative feeling about the brand. Even loyal customers stop visiting your website when they encounter 404 pages. So, website uptime is one of the most important factors as it determines the quality of life of the site.
Before choosing a web hosting, check its uptime. Always keep in mind that a site can not be accessed 100% every now and then. A good hosting company can promise to make your site visible to visitors 99.6% -99.8% of the time. And, it’s sufficient. So, don’t be nervous if your site is down for 15 minutes on someday. Just fix the problem ASAP with the help of a Digital Marketing Professional and make it live once again.
3. Traffic Limitations
All website owners want to get the maximum traffic on sites every day as it helps them to sell products/services, generate leads/sales and increase ROI. When you choose a tariff plan, the hosting company provides limited bandwidth, which enables a website to handle a load of website traffic every day.
Most website owners choose a shared hosting service, which comes with limited bandwidth. So, when there is lots of traffic on your website, its loading speed may suffer or it may go offline when its bandwidth comes to end. You should choose a good hosting service that offers ample bandwidth to sustain the traffic load without compromising its performance and loading time.
4. Support For Different Mail Services
All leading companies use Email marketing to contact subscribers easily, advertise new products and services, and sell more products in quick succession. Therefore, you should choose a hosting server which supports different Mail services. Explore the capabilities of the hoster as and choose one which has a strong SPAM filter, comfortable web interface, etc. It will help you a lot in Email marketing, enabling you to generate lots of business opportunities and sales.
Companies pay a considerable sum to hosting service providers to keep their websites live at all the times. Always keep in mind that servers can be located both in your country and abroad. The choice of the country of location of the server affects the speed of loading the site in different regions of the world. If you run a website in America and its server is located in England, its loading speed will be affected negatively. It’s always better to choose a server that is located in your native country. It makes your website faster- a key component in search engine optimisation and website performance.
6. Website Loading Time
IT companies that provide SEO services often get many cases of websites with poor loading speed. All websites should load in maximum 2-3 seconds when users try to access them on different devices. Slow loading websites disappoint visitors and usually, they have a lower ranking in Google’s SERP. So, choose a hosting server that ensures the fast loading of your website or its pages by all means.
The performance of a website largely depends on the server. There are many hosting service providers on the market. All of them talk big about their hosting services, but never reveal the key technical specifications which are required to make websites SEO friendly & help digital marketing professionals. Choosing a non-performing hosting server can jeopardise you web-based business sooner than later. You can use the above-mentioned parameters to select a reliable server for your website and keep it live at all the times.